Studio Truly Truly, 2024

Loya lets you create your own little space that’s always there for you. This elegant sofa is crafted with exceptional attention to detail and promises a warm welcome. Loya combines generous proportions with an aura of total softness.

‘Soft mass’

Kate and Joel Booy of Studio Truly Truly based their design on what they call the ‘soft mass’ principle, imparting volume to a two-dimensional material. The sofa takes linear geometric forms and expands them into a composition of soft blocks that offers unparalleled comfort.


The slightly tilted arm- and backrests are perhaps the most eye-catching feature, an open and permanent invitation to sit down and make yourself at home. Loya is a haven of comfort and tranquillity in a changing world.

Saddle stitch

The sofa is elegantly and distinctively edged with saddle stitching expertly applied in the Leolux studio. This creates a gorgeous pattern of lines, positioned so that you don’t feel it as you enjoy your well-earned relaxation on the sofa.

Upholstered base

Loya rests on an upholstered base that’s set slightly back from the seat, and can be made in a different material to the rest of the sofa, to give it your own very personal twist.

Uitvoerbaar in een afwijkend materiaal
Uitvoerbaar in een afwijkend materiaal

Unique collection

Studio Truly Truly has created a unique collection, ranging seamlessly from spacious to intimate and blending bold forms with irresistible comfort. The choice includes sofas, freestanding divans, two footstools, and a large number of connection elements. There are also accessories for added comfort, such as a headrest (which can be placed on the backrest or arm), and an arm roll.

The Loya range includes sofas, freestanding divans, two footstools, and a large number of add-on elements.

The seat and base are available in a variety of coverings and colours.

There’s also a headrest and arm roll for added comfort.