Innovative living concept
The contact with Leolux came about after Truly Truly was asked to design Das Haus at the 2019 IMM furniture fair in Cologne. This prestigious assignment to present an innovative living concept made an impression on Leolux. “We designed everything ourselves for Das Haus; from the individual furniture, the staging and lighting to the folder, photography and even the bags. This was exactly what Leolux was seeking, an art director that considers every detail of the brand presentation as well as the collection.”
That is also exactly how Kate and Joel view their role as art directors. “We keep an eye on everything. Which new items of furniture are missing from the collection? What will the communications look like?” explained Kate. And yes, of course, they’ll also add their own designs to the collection. Joel: “After all, first and foremost, we are designers.” That Leolux has its own factory adds that extra something to their role as art directors. “Every new design, even an initial idea, can be tested immediately. Can it be made? If so, what will it cost?”