A logo with a capital L
Leolux introduced a new logo at the start of 2017. Or, more exactly, it introduced an evolved version of the well-known brand logo that has been emblematic of our identity for so many years. As the history of the logo is as rich as the history of Leolux itself, I think it’s worth writing a blog about!
Let’s go back to 1952. This was the year in which Zuid-Nederlandse Clubmeubelfabriek Venlo (ZNC) introduced a collection of modern furniture under the name Leolux. The ‘leo’ in Leolux refers to the lion in ZNC’s logo, and ‘lux’ refers to luxury (a necessary reference since at the time, the term ‘modern furniture’ was equivalent to spartan, uncomfortable furniture in the minds of many people). The lion in the name was the dominant aspect of the logo: the very first Leolux logo was round, with a prominent lion’s head, and the name Leolux in sober block capitals below it.