What was new at IMM

24-01-2017

The stand design

It took over a week and a half to build the stand, at the familiar location in Hall 11.2. The stand itself was already newsworthy, because it is the first example of working with Edward van Vliet, Leolux’s Strategic Creative Director. Edward’s design radiated peace and tranquillity, thanks to the tasteful use of colours, patterns and fabrics.

In various place we also saw long curtains picturing the Garden, the new artwork Olaf Hajek, the illustrator, created for Leolux.

Edward van Vliet collection

Of course, the new accessories that Edward van Vliet designed for Leolux were sublime. Various ‘rooms’ in the stand contained Prismo tables, which are characterised by the unexpected combination of a square ceramic top and a round frame (or vice versa). The visitors could also become acquainted with the octagonal Amulet pouf, the Girisha and Izem rugs and the Polaris and Sashiko accessory collections, both consisting of a plaid blanket and a range of cushions. Not to forget Topsy Turvy, the unusual cushion with two faces.

Of course, Edward van Vliet was on the stand and we took the opportunity to ask him his thoughts about working with Leolux and what we can expect in the future. This interview will appear here quite soon.

Bellice

The star introduction in the furniture range was Bellice, the modular sofa programme: the most complete and intelligent Leolux programme ever. Bellice is completely, and invisibly, modular. From a modest sofa to an expansive living landscape, you can create the sofa of your dreams from more than fifty different types of element. And as you are accustomed to from Leolux, the appearance of the sofa can be adapted entirely to your wishes.

Bellice was on display at the IMM in no less than seven different arrangements. You can expect to get much more information about Bellice very shortly, also directly from the designers: Norbert and Silja Beck from Beck Design.

Cantate and Iduna

The true devote will immediately recognise in the Cantate easy chair the relationship with Caruzzo and Callas. The Cantate is also a Frans Schrofer design, the back of which has traditional decorative Artisan stitching. Iduna is also new, just like Cantate; it is a naturally formed coffee table, available in two sizes, two heights and with a marble or solid oak top. It is designed by Beck Design.   

Yama, Ditte and Didore

Finally, there are new beautiful models for the dining room. Starting with the Yama table in solid oak or walnut. In addition to various lengths, we can also offer an extendable variant of this subtle eye catcher. We also introduce Ditte and Didore, perfect matches for Yama. Didore is Leolux’s very first dining room sofa; the design is light and transparent, featuring a comfortable and active sitting position. The contrasting fabric of the top half of the back offers an excellent opportunity to use striking upholstery. The Ditte dining room chair is Didore’s sister and features the same pleasant, comfortable design.

Keep an eye on us

Although the doors of the IMM 2017 are now closed, there is no time to sit back and relax. This is because 7 February will see the start of the Stockholm Furniture and Light Fair, where Leolux will also be present. We are also working hard to be able to introduce you to our new models.  This will be possible from 24 February at all Leolux Design Centers (in Brussels and Utrecht even sooner, from 8 February) and from Easter at your dealer.

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