Edward van Vliet
~ Edward van Vliet ~
Leolux through the eyes of Edward van Vliet
The permanent ingredients that together form ‘the world of Leolux’ - craftsmanship, comfort, and quality, produced to order - have remained unchanged for years. As an ambitious company, however, Leolux is always looking for new ways of further strengthening its team and collection. The partnership with the internationally renowned Edward van Vliet goes a long way towards achieving that ambition. Gisella Groenewoud, the Art Director at Leolux, is very encouraged by the first results: “To help shape the collection and the identity, we work very closely with external designers and artists, but we found that we also needed more consistency in colour and materials. The decision to appoint Edward was an excellent one. He has extensive experience as an art director for other brands. That has given him an international perspective of interior design and a real feeling for style, colours, patterns and textiles. And now, by stepping into Leolux’s shoes, he has come up with a master plan that perfectly suits our brand.”
There is much more to a brand than a collection of individual products. In a quest for cohesion, Van Vliet analysed the collection at Leolux’s request and formulated a number of inspiring worlds of experience with a careful balance of colours, shapes, and materials. Each of these worlds tells its own story, forming a common thread for Leolux during its selection of new models, colours, and materials. To make the experiences complete, Van Vliet created a series of his own designs for the Leolux world - soft textile products, like cushions, plaid blankets and carpets, and a number of footstools and small tables. They all exude elegance and style, elevating the collection to an even higher level on the international stage.
About Edward van Vliet
Edward van Vliet, who was born in 1965, graduated from the Academy for Industrial Design (the present-day, Design Academy Eindhoven) in 1989. Since 1990, he has run Studio Edward van Vliet, an international design organisation that works under contract for private individuals, museums, hotels, resorts, and offices. By combining the disciplines of design, architecture and lifestyle, he can create complete worlds in which every aspect of the interior is paid equal attention. From furniture to lighting and from floors to ceilings; for Van Vliet it’s all about the total experience, about storytelling. Edward van Vliet works for well-known brands like Moooi, Bisazza, Rosenthal, and Moroso.
Edward van Vliet collection
Quality & class
Elegant, pure, and refined. Edward van Vliet’s designs touch exactly the right chord among lovers of contemporary interiors. In particular, it is the graceful way the warm fabrics fall and the soft lustre of the materials. And Van Vliet’s exquisite taste, which he uses to create such subtle combinations. The products in the Edward van Vliet collection are a treasured possession. Very contemporary, but also with a timeless sense of class.